Ashley Heesch — Head of Marketing at Defy Mortgage

Ashley Heesch
Head of Marketing
Email: hello@defymortgage.com

Bio

Meet Ashley Heesch, Head of Marketing at Defy Mortgage. With 8 years of marketing experience spanning fintech, lending, and consumer brands, Ashley leads content strategy and brand storytelling at Defy. She works with the Defy team to translate complex non-QM lending concepts — DSCR investment loans, bank statement qualification, foreign national programs, and asset-based mortgages — into clear, useful guidance for real estate investors, brokers, and self-employed borrowers.

Ashley owns the editorial direction across defymortgage.com/learn/, partnering with originators, underwriting, and capital markets to keep every guide accurate, current, and grounded in real Defy underwriting standards. Her work emphasizes specificity over generality: the actual minimum DSCR Defy accepts, the real LTV Defy will fund, the exact close-day timeline borrowers should expect.

Outside Defy, Ashley brings 8 years of integrated marketing experience across content, brand, and digital — building voice systems, editorial calendars, and audience-driven distribution strategies for fast-moving teams.

Connect with Ashley on LinkedIn.

Articles by Ashley