Ashley Heesch — Head of Marketing at Defy Mortgage

Ashley Heesch
Head of Marketing
Email: hello@defymortgage.com

Bio

Meet Ashley Heesch, Head of Marketing at Defy Mortgage. With 8 years of marketing experience spanning fintech, lending, and consumer brands, Ashley leads content strategy and brand storytelling at Defy. She works with the Defy team to translate complex non-QM lending concepts — DSCR investment loans, bank statement qualification, foreign national programs, and asset-based mortgages — into clear, useful guidance for real estate investors, brokers, and self-employed borrowers.

Ashley owns the editorial direction across the Defy Learn library, partnering with originators, underwriting, and capital markets to keep every guide accurate, current, and grounded in real Defy underwriting standards. Her work emphasizes specificity over generality: the actual minimum DSCR Defy accepts, the real LTV Defy will fund, the exact close-day timeline borrowers should expect.

Outside Defy, Ashley brings 8 years of integrated marketing experience across content, brand, and digital — building voice systems, editorial calendars, and audience-driven distribution strategies for fast-moving teams.

Connect with Ashley on LinkedIn.

Articles by Ashley